Etihad Airways, the national airline of the United Arab Emirates, today launched a new Apple iPhone application for members of its award-winning loyalty programme - Etihad Guest. It is the first application of its kind to offer real-time loyalty points redemption for its users.
The application, available free to download and use from the Apple iPhone store, will provide Etihad Guest members with an innovative and user-friendly tool designed to assist them in managing their accounts and stay informed about the latest Etihad Guest promotions.
The new iPhone application allows members to:
• redeem their points immediately for any of the more than 1,700 products from the Etihad Reward Shop;
• benefit from channel-exclusive promotions;
• check the latest partner promotions;
• view their account information;
• browse a list of all programme partners; and
• read general programme information.
Peter Baumgartner, Etihad’s Chief Commercial Officer, said:
‘The new iPhone application is yet another example of Etihad’s commitment to innovation and to developing smart products that enhance the Guest experience and make things simple and convenient for our customers.
‘Etihad Guests who are iPhone users will now be able to access the information they need to maximise the benefits of their membership, all on their mobile device.’
The enhancements form part of a broader digital strategy for the airline, which will offer customers a range of services and information via mobile devices.
About Etihad Guest
Etihad Guest was launched in August 2006 and has quickly established itself as one of airline industry’s fastest-growing and most innovative loyalty programmes. Etihad Guest now boasts more than 650,000 members.
The programme offers members the opportunity to accumulate Etihad Guest Miles which can be redeemed against a wide selection of up to 1,700 flight and non-flight rewards from more than 200 partners, ranging from hotel accommodation and car rental to retail discounts and exciting products on the online Reward Shop.
For tickets and reservations, please contact Etihad Airways Bangkok on 02-2530099 or email at
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